Call for Innovation

Circular economy and environmental sustainability
in the poultry supply chain

Technical Partner


Environmental sustainability is reshaping both the agribusiness market and customer demand.

More and more attention is paid to food production methods and processes, as well as to the environmental impact of the entire food supply chain.

The poultry sector is one of the most active in responding to these needs and Amadori Group is among the leading companies committed to applying circular economy and sustainability principles in its activities.

From feed production to rearing, from hatcheries to food processing, on up to distribution, Amadori Group is constantly looking for innovative solutions to achieve the goal of green and zero-impact policies.


This Call for Innovation, launched by Amadori in cooperation with Lazio Innova and Almacube, intends to introduce innovative processes and technologies to transform the current business model into an increasingly circular and regenerative process.

The ultimate goals are:

Improving efficiency of production

Decreasing environmental impact

Creating added value from waste management

Who can apply

The Amadori Call for Innovation is addressed to:


University and research centre spin-offs

Focus Area

Innovative solution proposals should be focused on one or more of the following areas:

Waste valorization and management based on a Circular Economy approach

Apply an increasingly circular and regenerative model in all phases of production through:

- the reduction and/or valorization of processing waste (such as poultry manure, meat scraps, eggshells, bones, feathers, digestate, etc.);

- waste management based on the 3R Circular approach (reduction, reuse, recycling);

- implementation of production processes that are based on the use of sustainable raw materials and require only a limited use of virgin materials (e.g. primary packaging: trays and packaging films; secondary packaging: cardboard boxes, pallet packaging films, pallets, etc.).

Innovative raw materials

Identify innovative raw materials for poultry feed that are environmentally sustainable and ensure a healthy and natural animal nutrition.


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How to partecipate

If you are a start-up or an SME developing innovative solutions and technologies to facilitate transition of poultry supply chain into a more circular and sustainable economy, please fill out the application form of the present landing page in the section “Apply Now”. A description of your startup / SME and supportive documents are warmly recommended and can be enclosed to this form.

Selection Process

All Innovative Solution Proposals received by the deadline will be evaluated by an Advisory Board and selected for the mentorship. The mentorship program consists of four meetings where selected applicants will work with Amadori, Lazio Innova and Almacube experts to improve and fine-tune their Innovative Solution Proposals.

Innovation day and awarding ceremony

At the end of the mentorship phase, Innovative Solution Proposals will be presented during a pitching session. An Advisory Board will evaluate the solutions and the best three solutions will be awarded during the Amadori Innovation Day.


The Co-design phase closes the challenge and consists of three meetings dedicated to the awarded solutions during which finalists, supported by Amadori Group, Lazio Innova and Almacube, will work on the definition of the Proof of Concepts (PoCs) together with Amadori Group.

At the end of the co-design phase, Amadori Group, will evaluate the opportunity of establishing either commercial or technological partnerships emerged during the co-design.



of the challenge


of Mentorship


of Mentorship




and POC Definition

February 14st 2022 @12.00 a.m


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